How many hours does your buyer spend time in Social Media before contacting you or your competitor?

Are you missing an opportunity here? How many times should you post and how active your Social Media should be?

The amount of time a potential property buyer in Malaysia spends on social media platforms like Instagram, Facebook, TikTok, or LinkedIn before deciding to contact a property agent can vary widely depending on individual preferences and the complexity of their property search. However, here are some general insights.

1. Instagram and Facebook: Many property buyers use Instagram and Facebook extensively to browse property listings, gather information about neighborhoods, and explore interior designs. They may spend several weeks to months casually researching before reaching out to an agent.

2. TikTok: While TikTok is gaining popularity for real estate content, buyers may spend a shorter time on this platform for initial research, focusing more on quick insights or trends related to property buying.

3. LinkedIn: LinkedIn is often used by professionals and investors for more formal networking and industry insights. Buyers on LinkedIn may spend time connecting with real estate professionals, reading articles, and seeking recommendations before contacting an agent.

Overall, The decision-making process can vary from a few days to several months, depending on factors like the buyer's urgency, budget, specific requirements, and the complexity of the property market in their desired location.

Understanding your target audience's behavior on these platforms can help tailor your social media strategy to provide the right information at the right time, ultimately influencing their decision to contact you as a property agent.

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