If you are a new real estate agent, you should be holding at least 1 open house per week.
If you are experienced and open houses are part of your streams of business, then you should be aiming for 1 open house per week.
If open houses are not part of your business plan, it’s still recommended to host them monthly.
The number of open houses you should host as a real estate agent depends on the amount of production that you want to get from open houses.
Pro Tips: If you are trying to strategically line up open houses, do them in conjunction with a new listing or price reduction.
If you have good open house skills, you can count on selling a home every 6-8 open houses* you host. This doesn’t mean that every 6 open houses you will automatically sell a house. It could be that it takes 12-16 open houses to meet a group that both buys and sells.
(*Note, this is not the number of open houses required to sell the listing)
The important part of this math is you need to be skilled and working to help those at the open house. If you are just sitting at the kitchen table and not interacting with the guests, you won’t sell any homes.
Also, if you don’t market your open houses well, the number of open houses required to sell a home will go up dramatically
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